Texas Flaunted Its Incredible Wealth To New Rivals By Dropping A Small Fortune On SEC Intro Party
That’s an impressive way for Texas to mark their transition to the SEC! Texas certainly knows how to celebrate in style. Hosting such a grand event with live music, a parade, and autograph sessions showcases their enthusiasm and commitment to making a strong entrance into the SEC. Having a popular artist like Pitbull headline the event adds an extra layer of excitement and prestige.
It’s no surprise that this celebration attracted attention, even from rival fans. This move to the SEC is a significant change for Texas and Oklahoma, and it’s clear that both schools are embracing the new chapter with a lot of energy and anticipation. How do you feel about Texas joining the SEC?
In all, the Texas Longhorns are reported to have spent $2.3 million on the SEC party.
@marykimball83
The celebration Texas threw for their move to the SEC was indeed a significant investment. Here’s a breakdown of the costs:
– **Total Direct Costs by Athletics Department:** $889,000
– **Advertising Costs:** $339,000
– **Paid via Learfield:** $1.07 million
– **Talent Fees for Pitbull and another artist:** $610,000
– **Lighting System:** $86,750
– **Water for the Crew:** $600
– **Police for Street Closures:** $16,927
– **Security:** $35,761
Overall, the event was a major financial undertaking, underscoring Texas’ commitment to making a splash as they join the SEC. Such a significant investment in their entrance to the conference highlights the importance of this move and the excitement surrounding it. The presence of high-profile artists and comprehensive planning reflects the school’s dedication to celebrating this new chapter in their athletic history.
@lindavalntina just 3 aggies crashing the sec party… welcome to the big leagues 😉 #pitbull #texas #pitbullconcert #gigem #texasaggies #collegelife #college #lifestyle #outfitideas #concertoutfit
Texas certainly went all out to celebrate their move to the SEC and made sure it was noticed far and wide. Promoting the league switch in Times Square for $35,500 was a bold and memorable move, which can indeed be seen as a final parting jab at the Big 12.
The Longhorns’ celebration, with its considerable expense and high-profile elements, highlights Texas’ status as one of the most valuable and wealthy brands in college football. By sparing no expense, Texas not only celebrated their new chapter in the SEC but also made a statement about their prominence and ambition in the college football landscape.
Their extravagant celebration sets a high bar for their upcoming endeavors in the SEC, generating excitement and anticipation among fans and rivals alike.