A CBS Sunday Morning interview intended to promote North Carolina Tar Heels head coach Bill Belichick’s new book, The Art of Winning: Lessons From My Life in Football, has gone viral after taking an unexpected turn. During the segment, host Tony Dokoupil began to ask Belichick about his relationship with 24-year-old Jordon Hudson—whom Belichick refers to as his “creative muse” in the book—but Hudson quickly interjected, making it clear that topic was off-limits.
In the days since, Hudson has been active on social media, retweeting messages in support of Belichick and posting a puzzling email from the coach to her Instagram. The message, dated April 10, reads:
“I don’t think this is fantastic. But it probably will hype the book, which is clearly the ongoing theme here… This is about what I expected from the media. We went through how important it was for me to put ‘I f—-d up’ in the book, and of course, that is the feature of this article — which is mostly about admitting mistakes and talking about a Super Bowl mistake. I am fine with putting mistakes in the book, but I am certainly not surprised that of 260+ pages, that is what they would highlight.”
https://twitter.com/NicoleAuerbach/status/1917233563189039444?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1917233563189039444%7Ctwgr%5E791e74a5d85c787911a666fb549b55deb2617ab2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.si.com%2Fcollege-football%2Fjordon-hudson-posts-confusing-bill-belichick-email-amid-cbs-interview-saga
The 72-year-old then appeared to vent frustration that the media focused more on his errors than on his legacy—leading a team that expanded from a $500 million franchise into an $8 billion powerhouse, appearing in 10 Super Bowls and winning six over 25 years.
Hudson teased that a full statement would follow by captioning the email screenshot, “Full statement to be released later today,” and soundtracking the post with Taylor Swift’s Look What You Made Me Do.
It’s safe to say things have gotten a little bizarre in Chapel Hill.
